Icecream was founded in 2004 by Pharrell Williams as a subsidiary of Billionaire Boys Club. The brand is a globally recognized clothing, accessories and lifestyle brand, whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. Icecream is known for its loud, vibrant colors, bold graphics and all-over prints. The collections often utilize icecream graphics and other light hearted designs from diamonds to money signs. The collection focuses on men’s streetwear vibes and highlights graphic t-shirts and hoodies. Pharrell Williams has solidified his space in the music industry and is known for being an American rapper, songwriter, music producer and fashion designer.