Asics formally known as ONITSUKA Co., Ltd was founded by Kihachiro Onitsuka in 1949. 

The brand is known for their running shoes in the sport and lifestyle industry, it has evolved over the years continued to tap into different markets and produced shoes for different sports industries from running, soccer, wrestling and baseball. Their most popular silhouettes feature their “gel” technology which uses silicone cushioning that was introduced in 1986.

Asics which is an acronym for a Latin expression, “Anima Sana In Corpore Sano” which translates to “a sound mind in a sound body.” 

The brand has gained notable popularity since inception from brands and high profile celebrities. Collaborators with Asics include brands such as Bape, Kith and Alife.