Billionaire Boys Club, is a streetwear label founded by Pharrell Williams and Nigo in 2003. BBC debuted in Williams' 2003 Frontin' music video. Pharrell Williams is an American rapper, songwriter, music producer and fashion designer and NIGO is an iconic designer most well known for founding Japanese labels, A Bathing Ape and Human Made. The brand is well known for its iconic arch logo and its DNA fueled by Pharrell’s aspirational motto and brand mantra, “Wealth is of the heart and mind. Not the pocket.” The luxury streetwear brand has maintained its relevance in pop culture. Billionaire Boys Club sub labels also includes Billionaire Girls Club and Icecream.