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G-Shock

Casio set out to create a watch the never breaks, and now G-Shock is known as "the toughest watch on the planet". In 1983, the G-Shock was created by Kikuo Ibe and Team Tough. During development Ibe made sure the G-Shock met the "Triple Ten" criteria. The watch had to withstand a 10 meter drop, withstand 10 atmospheres of water pressure, and have a battery life of ten years.

Today the G-Shock is universally respected, avidly collected, and loved by everyone. From Navy SEALS, to tech nerds, to lovers of fashion this watch has become an icon in our culture over the decades.

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